Communicating Your Science: How to Promote Your Science to Scientists and Non-Scientists*

JEC

Date: Monday, September 16, 2024
Time: 7:00 AM to 8:30 AM
Room: Lake Nona B
Track: Professional Development Workshop -- Early Career & Early to Mid-Career-Level Course
Level: ANA2024

Description

This is an interactive workshop focused on tools for communicating your science to non-scientists. Being able to effectively and concisely describe your science to a non-scientist (e.g. philanthropists, journalists) is an essential part of advancing your career and your research. We will hear from speakers with expertise in public speaking to non-scientists and in social media communication.

Objectives

  • Develop a summary to explain verbally their science to non-scientists/clinicians. 

  • Apply approaches to communicating about their research or clinical interests with non-scientific or clinical audiences in an oral presentation or their social media. 

  • Create and deliver an “elevator pitch” that can be modified to meet the backgrounds of various audience members.

Speakers

  • Communicating on Social Media

    Description

    In this presentation I will discuss how to best communicate your science. There is a certain etiquette that is useful to understand, and there are social media platforms that or appropriate (or not) for scientists to communicate. The main power of using social media is harnessing the ability to gain a global audience, and network with meaningful colleagues around the world. Never before has this been so easy to do.

    Speakers
    (Speaker) Stephan Mayer, MD, FANA

  • Communicating with Philanthropists

    Description

    Do you have a scientific discovery that you would love to share with the world? Do you have a grateful patient who is interested in supporting your research but wants to hear about your complex work in language that is understandable and compelling? Philanthropy is an important component of research funding, but few people receive training or guidance about inspiring philanthropists with your science. In this session, we will review tips and tools for explaining your research to a non-scientist, specifically to potential donors. Participants will have the opportunity to ask questions and get feedback on their scientific pitch.

    Speakers
    (Speaker) Andrew Josephson, MD, FANA